About the Work: With the creation of the "It's All Here" campaign, Fjord moved Tourism Richmond towards using simple and focused messaging to appropriately targeted audiences in the appropriate places. It's about communicating the must-see, must-taste, and must-do things that you have to experience in Richmond, BC, through iconic imagery and headlines.
It is the first campaign Tourism Richmond has done that incorporates online elements - online banner ads, advertorials and dedicated eDMs.
We also designed and developed a microsite that serves as the entry point for discovering more things to see, taste and get in Richmond, BC. The site features itinerary suggestions, recommended picks and weekend getaway package deals.
Allstream | APTN | BC Cancer Agency | BCPSEA | Canadian Breast Cancer Foundation | CBC Television | Convergence 2008 | Fjord West | Future Shop | General Motors | McDonald's USA | McDonald's Canada | Milk (PMMP) | MTS | Oakridge Centre | Province of British Columbia | Ronald McDonald House Charities | 2010 Cultural Olympiad | SAP | Tourism British Columbia | Tourism Richmond | West Vancouver |