MTS | $0 | Campaign | October 2008 | In-Theatre and Television
About the Work: MTS wanted to promote a $0 wireless phone offer to a 16-25-year-old demographic in a fun and clever way using the brand's beloved public face, Morty the Bison.
To demonstrate that receiving a free phone when signing up for one of MTS's mobile phone plans is a valuable proposition, and show the target audience that MTS was a brand they could relate to, we developed a 30-second spot for in-theatre and broadcast distribution.
In the ad Morty - shot both as live-action puppetry and in a CG environment - takes advantage of all of the "good" things in life you can get for $0 (hotel soaps, mints at a restaurant, etc.) An announcer proclaims that "some things for $0 are better" and we see the hottest line-up of new mobile phones offered by MTS.
MTS | For Business | Microsite | July 2008 | Launch Site
About the Work: This microsite was developed to extend the reach MTS's Quarterly "For Business" products and services catalogue and provide an alternative distribution channel in order to reduce print production costs.
Our goal was a design that maintained the gloss of the print edition and the integrity of the catalogue experience. Rather than surface product to the front we created a beautiful linear showcase that users flip through, experiencing big bold layouts that create a quick and engaging consumer experience. Of course, flash technology brought a level of product interactivity to the experience that could never happen in print.
After a year online the print edition of the catalogue was phased out resulting in dramatically reduced production and distribution costs. Budget shift to print promotional tactics have resulted in a great drive to web and a heightened awareness of quarterly promotional products and services.
MTS | $0 | Campaign | October 2008 | 
