About the Work: The BC Public School Employees Association wanted a centralized employee recruitment website that would inspire people to explore, discover and ultimately apply for jobs in BC education.
We first developed a new consumer centred brand and visual identify that communicated the essence of what working in the education sector in BC uniquely provides. We then created a print collateral, advertising, trade show banners and a website that provided all of the information needed by prospective applicants.
Key to the project was a strategy that saw 90% of School Districts commit to the project. After the launch of Make a Future, BCPSEA saw a 217% increase in unique page views and an 83% increase in job searches.
Allstream | APTN | BC Cancer Agency | BCPSEA | Canadian Breast Cancer Foundation | CBC Television | Convergence 2008 | Fjord West | Future Shop | General Motors | McDonald's USA | McDonald's Canada | Milk (PMMP) | MTS | Oakridge Centre | Province of British Columbia | Ronald McDonald House Charities | 2010 Cultural Olympiad | SAP | Tourism British Columbia | Tourism Richmond | West Vancouver |